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CAMILO PARDO DESIGNED CARROLL SHELBYS STORE ON WHEELS TO DEBUT AT MCA 50TH MUSTANG CELEBRATION

Posted 4/8/2014


News Release
 


 

• New Carroll Shelby’s Store on Wheels will debut at the MCA 50th Mustang Celebration in Charlotte
• Store will offer exclusive merchandise bearing the famous Shelby marque
• The graphics and wrap were created by Ford GT head designer Camilo Pardo



Los Angeles – April 8, 2014 – The new Carroll Shelby’s Store on Wheels will be among the brightest spots for fans at the official Mustang 50th Birthday Celebration from April 16 – 20, 2014, thanks to a visual treatment by former Ford GT designer and artist Camilo Pardo. Carroll Shelby Licensing, a wholly owned subsidiary of Carroll Shelby International Inc., (CSBI.PK) will debut their “store on wheels” with authorized items for enthusiasts nationwide beginning at Charlotte Motor Speedway, which is where the celebration is being hosted by the Mustang Club of America.

“The hunger for genuine Shelby branded items is extremely strong,” said Neil Cummings, co-CEO of Carroll Shelby International. “Carroll Shelby’s Store on Wheels is our way of feeding that hunger by bringing world-class Shelby products to enthusiasts at key events across the country. From Charlotte to California, Michigan and Texas, we’ll bring the magic of Shelby to the hometowns of the people who love this brand.”

The store will have an incredible breadth and depth of fresh authorized products. From newly designed apparel to memorabilia, special edition “mechanics” shirts exclusive to the store on wheels, an array of stylish hats, legacy items signed by Carroll Shelby and even a line of new women and kids wear, bearing the world famous marque. Most of the stock is unique and not available anywhere else.

“We’re unveiling our new trailer at the Charlotte event and will also be offering exclusive merchandise at the Carroll Shelby’s Store on Wheels program at the MCA’s Las Vegas Motor Speedway location because this event will be the largest showings of Mustang enthusiasts in history,” said Ari Kopmar, executive vice president of Consumer Initiatives for Carroll Shelby International. “In addition to our new Shelby gear, we’re especially excited to unveil the custom trailer created by famous automotive designer and artist, Camilo. He was the chief designer for the Ford GT supercar, possesses a true passion for the sport and had a personal relationship with Carroll Shelby.”

Camilo delivered stunning artwork for the trailer walls that feature a classic portrait of Carroll sporting his famous black Stetson hat, a beautiful candy red Shelby Super Snake, a classic white Cobra and more. The designs are based on originals that he created specifically for Shelby.

“I’ve always been interested in stretching the boundaries to create something that has never been done,” explains Camilo. “My goal for this project was to design graphics for the mobile store that convey the passion and unique heritage of Shelby. The Shelby name stands for unmatched performance, so we created a design that is as iconic as the man, the company and its cars.”

Carroll Shelby’s Store on Wheels encourages those attending the Charlotte 50th Mustang Celebration to visit and express their opinion of the Camilo design. They can enter their name into a kiosk for a drawing to win a personalized Shelby Varsity Jacket. The mobile store will also give any children one of two free temporary Shelby snake tattoos.

Carroll Shelby’s Store on Wheels will appear at various events throughout the year. For information about its stop, visit the Carroll Shelby’s Store website and register to receive news updates.

About Carroll Shelby Licensing
Automotive manufacturer and entrepreneur Carroll Shelby is one of the most famous and successful high performance visionaries in the world. He was also a pioneer for modern automotive licensing programs; beginning in the 1960s, he began licensing his name and designs for various products. He founded Carroll Shelby Licensing Inc., which is the exclusive holder of trademarks and vehicle design rights for some of the most famous muscle cars and high-performance vehicles. CSL also holds trademark rights for Shelby-branded apparel, accessories and collectibles. For more information about the company or licensing opportunities, call (310) 914-1843, fax (310) 538-8189, write Carroll Shelby Licensing, Inc., 19021 S Figueroa St., Gardena, CA 90248, or visit carrollshelby.com, shelbylicensing.com or carrollshelbyinternational.com.
 

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