LAS VEGAS - June 25, 2026 - Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), is introducing a pair of monstrous high performance Shelby Ford F-150 Baja Raptor> models that are redefining expectations for an offroad truck. With a sophisticated, yet robust suspension, upgraded cooling, styling enhancements and up to 1,000+ horsepower* on pump gasoline, the line up is the most capable Shelby offroad truck in its history. Built by Shelby Performance in Bristol, Indiana, the V6 Shelby Baja Raptor and 5.2L "Predator" V8 powered Shelby Raptor R edition trucks are available in limited quantities through a nationwide network of dealers.
"Carroll Shelby was committed to being number one at everything he did, from the races he won worldwide to the vehicles he built after retiring from the driver's seat," said Joe Conway, CEO of Shelby American. "His belief that 'second place was first loser' continues today at Shelby American. Our latest Shelby edition Raptor trucks are carefully engineered to deliver amazing performance both on and off road. And with up to 1,000 horsepower, these trucks have the muscle to stay out front."
Launched at the 2013 New York Auto Show, the first Shelby edition Raptor had a 6.2L V8 engine making 575 horsepower. In addition to adding power, Shelby enhanced the truck's suspension, cooling and styling. The latest models build on those successful trucks, as well as lessons learned from upgrading the 2020-2022 Shelby GT500 super cars with the 5.2L V8 to create the Shelby GT500SE and GT500 "King of the Road" (KR) models.
"Carroll Shelby was a big fan of high-performance off-roading, so he was involved in concepting our first Shelby edition Ford Raptor before he passed," said Gary Patterson, president of Shelby American. "His directive was to build the ultimate offroad runner that could still be fun to drive on the street. We've never strayed from his philosophy and with almost double the horsepower of that first model, he would have been pleased this truck."
The latest Shelby version of the Ford F-150 Raptor is available in either the turbocharged V6 powered model or the "R" with a supercharged Predator V8. Shelby American worked closely with partners like Ford Performance and Whipple to create its vision of the truck. Leveraging the capabilities of the Ford Raptor, it has more power, refinement, technology and handling capabilities.
"Some companies have an 'easy button', but we have a 'more button' at Shelby," said Vince LaViolette, Shelby American Vice President of Operations. "More power, more cooling, more styling, more capabilities. And each 'more' equals 'better' at Shelby. During the design and testing phase, we honed the trucks through countless miles across various terrains. It's the ultimate high performance truck that everyone on our team would be proud to personally drive."
Ford's F-150 Raptor has long set the bar in the high-performance, offroad segment and the all-new 2026 Shelby Raptor models give the world-class pickup extra abilities. The truck also has a host of styling cues that set it apart. The Shelby F-150 Raptors also feature an aluminum functional intake ram air hood, DOT compliant grille and fenders, power deployable running boards and rock guards. The Shelby has functional high clearance front bumper by Addictive Desert Designs and LED lighting for any occasion, along with Shelby badges. Custom touches include body color smooth fender flares and painted replacement grille, as well as full body stripes.
Shelby modifies the Raptor's 3.5-liter EcoBoost® V6 engine to create an additional 100 horsepower*, replaces the hood with a lightweight unit featuring functional scoops, 18-Inch Shelby Raptor two toned wheels shod with 37-inch premium mud terrain tires, a heat shield, additional cooling, chase rack with all-new 9 pod power actuated led light bar by Vision X, and even a pair of full size matching spare wheel and tire mounts.
The 5.2L V8 powered "R" is even more capable with the suspension and cooling mods, along with a Shelby tuned Borla performance exhaust and Shelby by Whipple supercharger. The post title performance package includes a Bengal Red powder-coated 3.8L supercharger and intake manifold on the Predator motor that helps boost output to well over 1,000 horsepower*.
"The all-new 2026 Shelby Ford F-150 Baja Raptor delivers all the rugged capabilities needed for offroad adventures," said Brock Patterson, Shelby Performance Director of Sales and Marketing. "Our handpicked dealers are adept at helping their customers spec out a truck that is perfect for their needs. And those fortunate enough to snag one of the limited edition trucks will own one of the most coveted vehicles in the world."
Inside, the Shelby theme continues across the full leather seat covers, digital gauges, custom carbon fiber accents, embroidered floor mats and billet racing pedals. Each comes with special badges and a CSM serialized plate inside.
The 2026 Shelby F-150 V6 Raptor has a MSRP of $146,795 while the Shelby F-150 Raptor R carries an MSRP of $194,795; both include a fully loaded F-150 Raptor. The trucks come with a 3 year/36,000-mile warranty. The powertrain warranty from Ford Motor Company remains intact. The trucks will be offered through select Shelby Performance Ford dealers across the United States. Each will be documented in the official Shelby Registry, and the owner will become a member of Team Shelby, the official enthusiast club. These trucks will also be listed in Black Book. Individuals interested in a Shelby vehicle can visit their local dealer or go to shelby.com.
About Shelby American, Inc.
Founded by legend Carroll Shelby, Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), manufactures and markets performance vehicles and related products. The company builds authentic continuation Cobras, including the 427 S/C, 289 FIA, 289 streetcar, Daytona Coupe and Shelby Series 2 component vehicles; it offers the Shelby GT, 1000, Super Snake, GT350, SE and GT post-title packages for the 2005-2026 Ford Mustang. Shelby American also offers the Shelby Raptor, Shelby F-150 Super Snake and Shelby F-150 trucks, as well as the Shelby F-250 Super Baja. Heritage cars include the continuation 1965 Shelby GT350 competition model, 1967 Ford Shelby Super Snake and 1968 Ford Shelby GT500KR. For more information, visit www.Shelby.com.
About Shelby Performance
Located in Bristol, Indiana, Shelby Performance is the official manufacturer of the Shelby truck lineup for 2026 and beyond. Built with the same spirit of American performance that made the Shelby name legendary, Shelby Performance produces high-performance Shelby trucks engineered for power, capability and distinctive styling. The company builds vehicles such as the Shelby F-150 Off-Road, Shelby F-150 Super Snake, Shelby F-150 Super Snake Sport, Shelby Raptor, and Shelby F-250 Super Baja through its specialized production facility in Indiana.
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Media Contact
Shelby American
Scott Black, TimePiece PR & Marketing
(214) 520-3430 or sblack@tprm.com