LAWRENCEVILLE, GA - May 13, 2026 - Black Book, a leading provider of automotive valuation and analytics, today announced a new strategic agreement with Shelby Performance that brings greater transparency and consistency to the valuation of professionally upfitted and modified vehicles, including those carrying the Shelby American badge. Shelby American vehicles are now identifiable within Black Book vehicle valuations, giving dealers, lenders, and industry professionals clearer insight into the value of these specialized vehicles.
Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), and powerhouse truck company Shelby Performance build and distribute a full line of Shelby trucks based on the world-class Ford F-150 and F-250 pickups. Truck manufacturing began in the first quarter of 2026 at a new state-of-the-art facility dedicated to Shelby vehicles in Indiana beginning with the Shelby F-250 Super Baja, the first in a new line of redesigned high performance trucks. Shelby cars based on the Ford Mustang are also available through the dealer network.
Through this relationship, Black Book will recognize and account for Shelby modifications in its valuation data, similar to how other professionally upfitted vehicles are represented. This will ensure the enhancements are reflected accurately in the marketplace.
"As the market for modified and upfitted vehicles continues to grow, dealers need reliable data they can trust," said Jim Jabaay, vice president of licensing sales at Black Book. "By integrating Shelby cars and trucks into Black Book valuations, we are giving dealers greater confidence when pricing, appraising, and transacting these vehicles, while helping lenders and buyers better understand their true market value."
The agreement supports Shelby Performance's goal of providing dealers with clear, credible valuation support for its performance packages, reducing ambiguity at the point of sale and throughout the vehicle lifecycle.
"Shelby American cars and trucks are amazing vehicles, offering enthusiasts a rare combination of performance and collectability," said Jeff Burttschell, President of Shelby Performance. "This relationship with Black Book helps ensure that our dealers have the data and transparency they need to stand behind the value of Shelby Performance vehicles in today's market."
Shelby hosted a cocktail reception and open house during NADA, in Las Vegas. The event brought together dealers, partners, and industry stakeholders to preview Shelby vehicles and discuss how accurate valuation data supports confidence in modified vehicles. Each Shelby American vehicle is documented in the official Shelby Registry and includes membership in Team Shelby, the official club. The Shelby Performance integration reflects Black Book's ongoing commitment to expanding coverage of specialty and upfitted vehicles, helping the industry keep pace with evolving vehicle configurations and consumer demand.
About Black Book
Black Book® is a leading provider of automotive vehicle pricing and analytical services that are delivered to industry-qualified users through mobile, online and Data as a Service applications. Since 1955 Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a Hearst company, and maintains offices in Georgia as well as Toronto, where Canadian Black Book is based. For more information, please visit BlackBook.com or call 888.696.6057.
About Shelby American, Inc.
Founded by legend Carroll Shelby, Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), manufactures and markets performance vehicles and related products. The company builds authentic continuation Cobras, including the 427 S/C, 289 FIA, 289 streetcar, Daytona Coupe and Shelby Series 2 component vehicles; it offers the Shelby GT, 1000, Super Snake, Super Snake-R, GT350, SE and GT post-title packages for the 2005-2026 Ford Mustang. Shelby American also offers the Shelby Raptor, Shelby F-150 Super Snake and Shelby F-150 trucks, as well as the Shelby F-250 Super Baja. Heritage cars include the continuation 1965 Shelby GT350 competition model, 1967 Ford Shelby Super Snake and 1968 Ford Shelby GT500KR. For more information, visit www.Shelby.com.
About Shelby Performance
Located in Bristol, Indiana, Shelby Performance is the official manufacturer of the Shelby truck lineup for 2026 and beyond. Built with the same spirit of American performance that made the Shelby name legendary, Shelby Performance produces high-performance Shelby trucks engineered for power, capability and distinctive styling. The company builds vehicles such as the Shelby F-150 Off-Road, Shelby F-150 Super Snake, Shelby F-150 Super Snake Sport, Shelby Raptor, and Shelby F-250 Super Baja through its specialized production facility in Indiana.
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Media Contact
Black Book Media Contact
Kim Breidenbach, VP, Marketing, Communications, and Customer Support at kbreidenbach@blakcbook.com
Shelby American
Scott Black, TimePiece PR & Marketing
(214) 520-3430 or sblack@tprm.com